By Viral Shah – Director & Mentor, Export Import Leadership Institute
Think India Only Exports Spices, Garments & Textiles? Think Again.
When people think of India’s exports, the usual suspects come to mind — cotton, spices, diamonds, pharma. But in the last few years, I’ve witnessed something very interesting happening.
India is now exporting what no one ever imagined.
From banana fiber sanitary napkins to handmade copper water bottles, from Ayurveda to eco-friendly disposable tableware — the world is showing serious interest in our innovation-driven, value-added products.
And the best part?
These aren’t just coming from large corporates — they’re being created and exported by small units, young entrepreneurs, and even first-time traders.
Why the Change? What’s Driving This Shift?
As someone who’s trained over 1,00,000 beginners and interacted with thousands of small businesses, I’ve seen a clear change in mindset:
1. Value Addition is Now the Name of the Game
Take turmeric for example. Instead of just exporting raw turmeric, Indian businesses are now selling:
- Turmeric latte mix
- Skincare turmeric creams
- Curcumin extracts for pharmaceutical use
This simple value addition has increased margins by up to 5x — and created global appeal.
2. Sustainability is a Global Demand
Countries like Germany, USA, and the UAE are actively seeking eco-friendly alternatives. This has opened the door for:
- Areca leaf plates
- Biodegradable bags
- Organic soaps made with local herbs
One of my students from a small town in Gujarat started exporting clay-based cooking pots — today, his brand is selling in Canada.
3. Customization Wins Orders
Today’s buyer wants products that are not just good — but tailored. Be it packaging, language labeling, or even shape and material — the exporter who listens carefully and adapts wins.
I remember helping a student modify a packaging design for a Middle Eastern market. Just that one change helped him close a $20,000 order.
Real People, Real Stories
Let me share two quick stories:
- Devang from Rajkot used to make brass pooja items. After our training, he began exporting “Indian spiritual décor” kits — targeting Indian-origin families in the US. His revenue doubled in one year.
- Sneha from Pune created handmade natural soaps with tulsi and neem. Initially just sold at exhibitions, but with the right export strategy, she entered the Gulf market through boutique stores.
What do both have in common? They didn’t chase big volumes.
They identified a niche, built a quality product, and followed the right export approach.
What This Means for You
If you’re thinking that export means “big business” or “factory-scale,” think again.
Innovation and intent matter more than infrastructure today.
With small MOQ buyers, online exhibitions, and customized niche markets, even a home-based business can become global.
But to do this, you must:
- Understand global trends
- Know how to find and approach the right buyer
Offer a unique value (not just a cheaper price)
My Advice to New Exporters
Don’t wait for the perfect product or the biggest idea.
Sometimes, what’s “normal” for us in India is a “premium” experience for someone abroad. Whether it’s khadi fabric, coconut shell bowls, or handmade copper bottles — everything has a market if you know how to present it.
All you need is:
- Knowledge of market research
- Basic export documentation
Confidence to communicate And that’s exactly what our programs are built for.
